Thursday, 20 March 2014

Sport Relief, Milk & A Fashion Designer

I'm a little sad that I'm writing this post the way I am really.

I didn't want to have to say that rather than putting in my last minute prep training for my previously planned Sport Relief run (here), I'm not actually taking part in it at all.

I don't know why the training never really got started or the sign up never actually happened but the day has come around so fast and I just didn't organise myself properly at all.

Rubbish really aren't I.

But I will do loads better next year, and I am making sure that I'm donating during the lots of activities we have organised with the kiddies at work tomorrow to get some cash across that way.

Whilst we're talking all things Sport Relief, milliner Stephen Jones has teamed up with Cravendale and has designed some pritty high fashion, haute couture cycle helmets especially for the day to raise money in their own way.

The beautiful Jodie Kidd and her husband have officially modelled the helmets, which were unveiled today

The helmets are quite imaginative, drawing inspiration from each of the Sport Relief events - running, swimming and cycling and they all include intricate handcrafted acrylic sculptures which give the effect of huge splashes of fresh Cravendale milk.

Imaginative Stuff.

The talented, thirty-year-defined-skills of Stephen Jones are usually reserved just for the heads of royalty, Rihanna or Lady GaGa, however, after today, Britain’s most famous hat maker will most likely be receiving commissions from the who’s who of the cycling world too due to these cycling creations.

The idea behind the unique sporting headgear came about in a bid to raise awareness of Cravendale's limited edition Sport Relief bottles, which will be helping to raise over £250,000 through donations being made for every bottle of milk sold.

The crazy-marvellous cycle creations will be on display at the Queen Elizabeth Olympic Park, London on Sunday 23rd March - pop along and have a look.

And grab a pint or two of milk whilst you're at it.

Milk and Fashion look set to really contibute to Sport Relief this year

No comments

Post a Comment

Due to an increase in spam I am moderating all comments. They are welcome and appreciated and I will get them moderated as soon as possible :)

Blogger Template Created by pipdig